How to Develop a TikTok Marketing Strategy

TikTok is a video-sharing social media app that garners over 1 billion unique monthly active users and is great for businesses that are looking for growth on social media. From challenges to reviews, users flock to the platform for a variety of reasons – including the the small bites of content that can inform and inspire.

Top 5 Tips to be the Most Engaged Brand on TikTok

If we can be sure about anything from the year 2020, it is that TikTok rose in the ranks. With 680 million active users worldwide, and video and music content to attract endless scrolls and an entirely new user generation, brands are now seeing the serious benefits of upping their community engagement in this rapidly growing social sphere.