Author: Emily Marquis

What is Instagram Threads and How Do I Start Using It? 

Instagram Threads gained 70 million users in its first two days. Find out how to join the platform and leverage it for your brand.

ICUC Gains Sprinklr’s Implementation Consultant Certification Unlocking New Opportunities for Brands and Partners

ICUC has achieved Sprinklr’s Implementation Consultant Certification for Sprinklr’s Unified-CXM platform. With more than 20 years of experience supporting enterprise brands with social media and community management, ICUC is perfectly positioned to support onboarding and implementation for brands who partner with Sprinklr’s Unified-CXM solution. Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced […]

Your Complete Social Media Holidays 2024 Calendar

Boost your brand’s social media strategy with our Social Media Holidays 2024 Calendar and plan engaging campaigns for maximum impact.

Meta Verified: How Paid Verification Could Impact Social Media

Find out how meta paid verification could impact social media and your brand with Meta Verified for Facebook and Instagram.

TikTok Community Management: Everything You Need to Know

TikTok Community Management is the process of building a TikTok community for your brand through active participation of engagement and interaction.

A Twitter Timeline for Brands

The journey that is Twitter + Elon Musk ensues and it appears no brand is immune to the resulting challenges. Understand the full timeline.

6 Ways Pharma Brands Can Optimize Social Listening Tech

Social media use in the healthcare marketing sector saw a large uptick in 2021. Needing a way to track and measure new audience behavior, pharma brands have turned to social listening tech.

An April Fool’s Day Partnership with Mattress Firm and Chili’s

Mattress Firm and its family of companies have been delivering better sleep across America for the past 90 years. With a nation suffering from poor sleep, they are committed to un-junk people’s sleep by finding the right mattress, and by connecting customers with their sleep experts. Mattress Firm came to ICUC for strategic insight on […]

How to Manage an Online Community

Community management is integral to a brand’s health and growth. Often overseeing social networks that span countries and time zones, a brand’s community manager has the power to directly impact sales, and form an entire brand persona your customers take into the real world and brick and mortar stores. There are dozens of reasons to […]

Metaverse vs Multiverse – What’s the Difference?

The term ‘metaverse’ was first coined in 1993 by American author Neal Stephenson in his science fiction novel ‘Snow Crash.’ The metaverse was described to be a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you. Instead, users are in a virtual space where they can do everything they can do in reality, such as going for a walk, listening to music, playing video games, visiting NFT museums, and much more.