Social Media Strategy Services

Improve channel engagement, adopt a new platform, understand an ever-changing landscape, and more, with our social media strategy teams.

With over 20 years of social media strategy under our belt, ICUC’s specialized strategy teams are equipped with technology, methodology, and leadership to get your brand noticed on any platform.

Develop a social media strategy that sticks and scales

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Trended #1 on Twitter for 4 straight hours on the day

Remained in the Top 20 all day long

Reached engagement 300% over the industry average

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The real win was connecting people’s passion for tea with the brand. The channel fostered new relationships and introduced new possibilities.

Erika Lovegreen
SVP, Marketing Strategy at ICUC

Our strategic process


ICUC partners with your internal team to understand your business

Effective social strategy begins with understanding your business’s goals and objectives, as well as your current audience and target customer. We work alongside business owners and in-house social media managers to understand the core of your business and develop a renewed playbook. The copywriters and community managers working on your account will meet with you to understand the voice of your brand, so that social content can be generated from your unique brand perspective.


Develop an ongoing strategy based on your goals, implementing tactics

After a competitor analysis and social media audit, we produce a unique content plan to meet key performance metrics. Once we have an approved schedule, our team develops content categories and quotas from these categories based on your goals. Our industry-specific research informs strategic decisions on which social media platforms your business should focus on.


Regular reporting, growth re-evaluation, and campaign optimization

We place high value in maintaining and improving your ROI through custom reporting. Using data we collect from public platforms and brand owned channels, our teams provide monthly reports with key indicators of success fit to your industry and business model. Always looking for ways to improve and innovate, you’ll gain actionable insights from our research, gaining momentum the longer we collaborate.


Social Media Strategy FAQ

All services and solutions are customized to your unique needs – from playbook and audit development, to competitor and industry analysis. We’ll work alongside you and your team to deliver strategic services that support your department KPIs.


Without an expert understanding of what type of social content drives engagement and conversions in your industry, a general social strategy will not be effective. It’s essential to have tailored plans and solutions that target your audience in order to see increased ROI and new leads.


It’s nearly impossible for one person to tackle social media. Social strategy requires a team of experts that understand the brand, the medium, and how consumers are engaging online while being available 24/7. That’s a lot to take on without a partner. With our global scale, we can localize and translate your content into 30+ languages worldwide. Moreover, it’s expensive to try and execute in-house. By partnering with us, your costs are reduced and you have a dedicated team providing engagement and strategy content services.

A global social marketing agency like ICUC provides ongoing social media services that include social media monitoring, social listening, content creation, strategy development and implementation, and more.

It depends. ICUC will determine which platforms will work best for your company by combining strategic competitor analysis, industry-specific research and information on your customer base from your internal team. We can then build and execute custom social media campaigns that will reach and convert your unique audience into brand loyal customers.

Our pricing model is based on several variables:

  1. What volume of content do you need ICUC to manage?
  2. What kind of response time (SLA) are you looking for?
  3. What channels does ICUC need to manage?
  4. Are responses scripted or unique based on situations?
  5. Do you need publishing/scheduling services?
  6. What are your goals?

As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started!