Pharma & Healthcare Social Media Strategy

Compliance, monitoring, reporting, identification, and engagement

With substantial regulatory oversight, disclosure laws, and other regulatory guidelines and requirements, the pharmaceutical sector faces a unique set of challenges, that must be addressed. With an expert social media and customer care team on your side, social media management for pharmaceutical brands goes from daunting and challenging, to safe, secure, and life-saving.

Lock-in “always-on” protection for patients and brands

Safety and pharmacovigilance matters can appear on social media at any time. At ICUC, we are highly trained in compliance reporting on a global scale. With a 24/7 team, we have the ability to ensure channels are consistently monitored and maintained.

For pharma brands hoping to build their online reputation, an expert level of social media monitoring is required to keep up with the ever-changing landscape of this complicated industry. We are those experts.

Personalize conversations & build community

ICUC is that expert partner, ready to come alongside your brand in analyzing, developing, and executing community management strategies to drive meaningful interactions and conversations where and when patients or HCPs need it the most.

Listen closely for moments that have impact

By harnessing the power of social listening, we help you track conversations about your brand, competitors, and target audiences. Among many other measures, ICUC can provide your pharmaceutical business with activity reporting, influencer identification, and campaign performance analysis on any scale.

Why ICUC?

With ICUC

You will derive actionable customer insights from our in-depth social media analysis and custom reporting solutions
You can understand the patient’s journey, identify their unique pain points, and position yourself with the best pharma social media strategy to improve their overall health and happiness
You’ll access data points on patient, physician, and payer conversations across social media platforms

Without ICUC

You could fail to comply with regulatory requirements, and that can result in fines, but also regulatory, civil, or criminal proceedings leading to product recalls
Your team miss out on relevant conversations and marketing strategies that could bring your brand closer to your patients and HCPs
Your social media pages might fall short for patients and families seeking disease area dialogue

Ready to talk?

Book a Meeting

Ready to turn your social media channels into a force for your business’s success? We’re here 24/7 to engage your customers, build your reputation, manage any level of crisis, and more.

I hit submit. What happens now?

Expect to hear from our growth team in 24 hours.
We’ll book a discovery call to identify your brand’s online business challenges.
Once partnered, our team begins our 4-step onboarding process to build a custom program addressed to your specific needs.

Connect with our team using the form below,
or give us a call at 1-800-710-2713.

Will social media help me reach a new audience?

Direct-to-consumer advertising and detailing are no longer sufficient for the modern pharmaceutical industry. In the US and UK, up to 20% of physicians now refuse to meet with pharma marketers and sales reps. Through our pharma social media listening and customised marketing strategies, ICUC gives you new ways to engage your audience.

Is ICUC prepared to handle the regulations associated with pharma social media?

Regulations make social media marketing a daunting challenge. With ICUC, you have a reliable partner that can guarantee response times and ensures your brand has near-perfect compliance with regulations.

How can pharma companies use social media while adhering to industry regulations?

Regulations make social media marketing a daunting challenge. Providing accurate, verifiable information while protecting patient safety and privacy is at the core of it all. With ICUC, you have a reliable pharma social media partner who can guarantee response times and ensure your brand has near-perfect compliance with regulations.

Is social media for companies imperative?

Yes! With ICUC as your strategic partner, your company will produce compelling content that aids in decision support for physicians, provides education to policy-makers, and more. Drive strategic, relevant awareness with the right audiences on Facebook, Twitter, and other relevant, niche platforms identified through our analysis of your business.

What role do digital marketing and social media play in the promotion of medicines?

While you can’t directly promote medicine on social media, you can raise awareness of the health conditions they treat. With ICUC as your strategic partner, your pharma company will produce compelling content that aids physician decision support and educates patients, policymakers, and more. Plus, you’ll drive strategic, relevant awareness with the right audience on Facebook, Twitter, and other relevant niche platforms identified through our analysis of your business.

Does social media give me an edge over competitors?

In the marketplace, pharmaceutical products are only part of the story. Branding, and the story you tell, are increasingly important to market share. We let you transform social media data into new ways to broaden your reach and focus your message. With a stronger brand story and social media strategy at your side, we help you stay one step ahead of your competitors.

How do you price your services?

Our pricing model is based on several variables:

What volume of content do you need ICUC to manage?
What kind of response time (SLA) are you looking for?
What channels does ICUC need to manage?
Are responses scripted or unique based on situations?
Do you need publishing/scheduling services?
What are your goals?
As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started!